5 reasons why Apple Fitness+ is an opportunity for fitness operators to thrive

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It drives awareness.

Apple has 1.4 billion devices ‘in the wild’ according to Tim Cook. Apple will now make millions of people more aware of at-home fitness options.

Not everyone will want to use Apple, but lots more people are going to be looking for options.

Source: theverge.com
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At-home fitness will become the new norm.

The biggest brand in the world is making all its fans aware of the idea of at-home fitness content.

At-home fitness has already exploded in popularity since Covid-19, now it’s about to get even more normalised.

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Having a virtual strategy already gives you a great head start.

You’re already an expert and people will be looking for alternatives.

Lots of businesses are going to be playing catch-up with you.

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Coronavirus restrictions drive even more attention to at-home fitness.

Local lockdowns, restrictions springing up all the time, capacity reductions for in-person classes, and continued attendance reluctance all mean that a virtual strategy is going to be business-critical for the foreseeable future.

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You already own the relationship.

Fitness businesses know that real results come from support, accountability and tailoring a fitness regime to an individual so that it’s sustainable. You’re in the perfect position to be able to reinforce all of that.

You already have: the relationship, the contract, the data. What you’re going to need to compete: quality content and technology.

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What is Apple Fitness+ and how does it affect me?

Big news for the fitness sector and for fitness operators: Apple has entered the at-home fitness market with Fitness+

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“This platform has proved to be critical to our business growth and supporting us with live streaming. It is a great resource to so many people and is helping the community stay active!”

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