We’re one of the leading consumer digital technology experts in the health and fitness industry. We invest millions in the Move platform per year focussed on:
CRO (conversion rate optimisation)
ARPU (average revenue per user)
Optimisation and Retention (behaviour change and nudging)
A WORLD-CLASS TECHNOLOGY PLATFORM
The Move platform is the leading consumer-facing 'at-home' livestreaming platform, streaming 100k+ live classes a month
We’ve conducted literally thousands of A/B tests, using data drawn from our 300k+ users and 6k+ active leisure operators to optimise every facet of the customer acquisition, engagement, and retention loop. These tests are ongoing extending to include the impact of copy, button sizes, CTAs (call-to-actions) and colours to optimise conversion at every stage.
As a result, our platform converts 200% better than most operators’ 'join online' flows and retains customers better with Move partners seeing a 300% increase in 3-year retention.
A 2020 ukactive (equivalent to IHRSA) report called ‘Member Choice’ found that users of Move have double the visit frequency and double the length of stay of an average fitness customer. A large part of this result is due to smart product design using psychology, behaviour change nudges and continual AB testing to optimise the AARR ‘funnel’ (acquisition, activation, revenue, retention).
The platform has strong UX in both web and mobile app deployment. This is critical as over 95% of ‘at home’ fitness classes are purchased online (less friction than having to download a new app) and over 70% of live stream classes are viewed via laptop vs mobile phone.
FUNCTIONALITY DESIGNED TO DRIVE RETENTION AND REVENUE
Our class booking system includes behavioural change elements including ‘book again’, push notifications, 'Netflix-esque' ‘quick book/start’ nudges, and personalised recommendation based on data graphs of 100ks of users.
Deploy loss aversion tactics like no-show and cancellation fees, online credit, reminders, and calendar sync all working together to increase customer-commitment and retention.
Our user insight and review collecting functions help customers navigate to the most popular classes quickly but also deliver valuable insight to instructors to help them continually improve the quality of their digital offerings.
Move integrates with all major membership and booking systems and branded apps.
Move can also be integrated with leading industry wearable brands to display leaderboard and effort data live in class
Move is a Zoom partner, ensuring a seamless integrated user experience into each class live stream, as well as mitigating any concerns over unauthorised access.
A UNIQUE MODEL WITH FLEXIBLE PRICING AND A GLOBAL REACH
Our model is to be a true partner and we structure our commercials to align with your own commercial strategy. That is, we only get paid when your customers are actively engaging the platform ensuring focus and ongoing development is centred on achieving higher customer engagement and retention.
Move's product range supports blended physical and at-home pricing or standalone options, as well as flexible consumer payment structures to suit your requirements (PAYG, multi-tier subscriptions or free).
Move Operator Edition is fully customisable using your brand across every part of the website and app.
You have the option of listing your classes in Move’s global fitness marketplace to gain incremental PAYG income. The average Move class gains 20% per class in incremental income from Marketplace users around the world.
You have the option to offer your customers discounted PAYG access to the huge variety of activities on the Move Marketplace. This increases sales, visit frequency and loyalty from your customers. Research proves that increased variety in exercise routines across different suppliers delivers better retention and customer value for all suppliers (source: ukactive Member Choice Report 2020).