How to retain a passionate member base left out in the cold by Covid

Leading edge technology, motivating gamification techniques and a passionate operator combine to deliver a superb customer experience, plus driving new revenue at the same time.

Astley Sports Village is an operator in Lancashire which worked with partners Gladstone, Move and Myzone® to set-up and deliver high-quality online class experiences during the lockdown periods.

Astley’s membership base is a highly active one: It boasts about 900 Members of which a significant number are Myzone® users, so it was especially important to take rapid action when the pandemic stuck and periods of closure were enforced.

Read Full Case Studylink_arrow_blue


The social layer and gamification of the  Myzone® product provide strong nudges for customers to come back to Astley’s offerings and attend further classes. 

Nearly ⅕ of the entire Astley membership base accessed the virtual workouts during lockdown.

Read Full Case Studylink_arrow_blue

“30 online classes and workouts every week were made available throughout the lockdowns to live stream through Gladstone’s MoveAnywhere platform (powered by Move) integrated with the brilliant MZ-Remote screen.”

The Results

Highest active retention of all MoveAnywhere partners to date


Member sign ups and 827 attendances to date (out of approx 900 members)


Attendances per customer per week (on week commencing 9th Nov 2020)


Of Astley Sports Village membership base engaged in less than 6 weeks


Start engaging your customers with virtual content today

Join the UK's market-leading virtual fitness platform and start to digitalise your business.